PROJECT : Decathlon Posters Collection
A collection of conceptual posters created as personal reinterpretations of Decathlon’s brand universe.
Each visual highlights a different brand — from Kiprun and Wedze to Oxelo and Salomon — exploring their unique identity and audience through experimental layouts, bold colors, textures, and editorial compositions.
The goal was to blend sport culture, storytelling, and graphic art to push the brands beyond traditional product display.
A project combining visual branding, creative direction, and contemporary poster design.
