PROJECT : The Lone Star Identity
Creation of the full visual identity for the 2023–2024 ISCOM Lille Sports Bureau, “The Lone Star”.
The design draws inspiration from Western and collegiate iconography, using a bull skull, desert landscapes and bold serif typography to embody strength, resilience, and team unity.
The identity includes a custom logo, clear usage rules, and a typographic system based on Council OT, Typeka, and Capitolina Light.
A project combining symbolic storytelling, graphic consistency, and functional branding tools.
