BDS Red Lions – Identity

Development of the full visual identity for ISCOM Lille’s Sports Bureau “Red Lions” for the 2022–2023 academic year.

The branding is based on a bold, assertive lion symbol paired with a high-contrast color palette ranging from deep reds to sleek greys.
The identity system includes logo variations, typographic hierarchy (Novecento Sans & Proxima Nova), and usage rules for social and print formats.
A project combining modern sports branding, typographic structure, and graphic clarity.