PROJECT : DSL Offer
Editorial & Visual Design – Freelance
Creation of a visual booklet to present the full scope of Decathlon SportsLab’s expertise and research methodology, from ideation to user-tested innovation.
The content is structured around the lab’s core approach: Exploration, Co-conception, and Evaluation, with real-world use cases and visuals from scientific and biomechanical studies.
I designed clean, modular layouts to ensure both clarity and impact, while highlighting the human-centric and data-driven philosophy of the lab.
A project combining scientific communication, user experience and visual storytelling.
